Last Weekend: We had a rather exciting moment in the life of our project this week. Our chalet was picked up as part of a wider story on Morzine property investments in the Sunday Times (apologies for the paywall link). The interview came about a few weeks ago, through a connection at Morzine Immobilier. Due to the nature of my day job, it was odd to be the interviewee, not the person sitting next to the interviewee making encouraging and supportive thumbs up signs. It also meant that professional experience told me to be apprehensive about the content of the piece and our positioning within it, until actually seeing the piece - which in turn led to some very vivid anxiety dreams the night before regarding how they'd illustrate it with embarrassing photos of us or something - cringe! Obviously that didn't happen (nor would it ever).
The Sunday Times Effect: We were actually in Morzine when the piece came out - so could only view it online, rather in real life in the actual paper. It had snowed the night before, and we got up to a chilly frozen view (and a mild hangover), and read through the piece in the chalet lounge. We then spent the day away from the computer (thankfully) on the slopes - which meant that I didn't spend all day pressing 'refresh' on our analytics page to see what the site traffic was like, like a woman possessed. When we left in the morning we'd had 250 uniques that morning, and 750 page views. When we got back that night the figure was 1000 uniques and over 3000 page views to the site. In one day! Since Sunday we've had quite a few enquiries for next season off the back of the piece, and a few people emailing just to say hello or to ask questions about the build, as well as some existing clients emailing to say they'd seen it. I've also had to set up a 'Press' section on the website - seeing as there actually is some, which is also rather exciting. We also have a fantastic quote - 'a chic little chalet' The Sunday Times. HURRAH!